HOOTERS NO FACTOR WHEN IT COMES TO DICK’S KIDDOS: The small town BRADENTON (FL) HERALD fluffs Dick Vitale’s pillow with a high school newspaper-esque profile on his 30-something daughters, Sherri and Terri.
Between Vitale’s obligatory ebola-inducing self promotion, we find out that the ladies, two years apart, attended Notre Dame on tennis scholarships - and both attained MBAs.
So how are they putting that highly-valued education to use? By creating a sports marketing company called Tandem Enterprises, which features their dad as its
Dick then confirms what we all suspect, the company essentially exists to answer his *fan* mail and ship throwaway Bangalore-manufactured merch: “They handle my fan mail and I answer every piece I get. I consider it crucial that every fan gets a reply. They handle all e-mail requests. They handle my Web site, dickvitaleonline.com, where I market alarm clocks, bobblehead dolls, basketballs, T-shirts, hats. I’m happy they are getting a little recognition. They really care about giving back for the community.”
Right, calculating postage for a Dick Vitale clock radio is just the kind of recognition a MBA from Notre Dame wants. Uh-huh.
And as Ron Popeil would say, but WAIT, there’s MORE!: “They make sure that I receive all the data involving teams that I will be analyzing for ESPN,” Vitale continued. “If I am broadcasting Duke and North Carolina, they provide all the articles printed that week about those teams.”
OK, so we’ve established that Sherri and Terri’s marketing company is responsible for weighing bobblehead dolls for shipment, while also making sure their apparently laptop-impaired Dad gets daily laser-dot printouts from the Durham Herald and Chapel Hill Sun.
But what we’re really trying to nail down is which marketing guru is responsible for this?