SPORTS BLOG MAKES INDUSTRY MAG’S INFLUENTIAL LIST: SPORTSBUSINESS JOURNAL this week compiled a list of the Top 20 most influential figures in online sports. Most are behind-the-scenes corporate executives, but there are some recognizable names, including Deadspin.com Editor Will Leitch:
Tops on the list is Bob Bowman, who has helped MLB create a website which is the standard among online major league sports destinations.
SBJ’s Eric Fisher on Bowman: “Bowman has pushed MLB.com into a vast array of content initiatives, ticketing, merchandise sales, fantasy gaming, and a fast-growing portfolio of outside development projects.”
Widely-read ESPN.com columnist Bill Simmons is the first well-known name on the board (#12), followed by BlogMaverick.com author Mark Cuban (#13). SI.com columnist Peter King is next recognized (#19), as his Monday Morning Quarterback online column is a must-read among pro football fans.
Leitch, who has also published two books (and another from HarperCollins will be out later in the year), does have Gawker Media backing him, but there’s no doubt that his editorial stewardship has lead to the site’s astonishing traffic upsurge.
Based on online sports traffic trends, which have shifted dramatically in the last year, more bloggers should soon be populating the SBJ list.
Other highly-trafficked sports blog-based sites that will warrant consideration in the future: WithLeather, ProFootballTalk, InsideHoops, TheBigLead, Ben Maller, Dan Shanoff and KissingSuzyKolber.
That by no means is a complete list of the best sports blogs out there (and just what the hell qualifies a site as a blog anyway?!), but the above lineup enjoys a large audience, which isn’t a coincidence.