SI COLUMNIST WRITES NHL SHOULDN’T SEX IT UP TO SELL TIX - ON SAME DAY THAT SI SWIMSUIT ISSUE RELEASED: The headline for SI.com columnist Steve Hofstetter latest piece is, “Desperate Kings Using Sex To Sell Tickets.”

Hofstetter writes that the Kings have put up billboards around L.A. “that simply say ‘Kings Hockey’ with a picture […]

BOWIE BACKSTABBING AARON MAY GIVE SELIG AN OUT: No doubt Bud Selig continues to mull the excuses he will likely roll out when he blows Barry Bonds off the night of his chemically-induced home run number 756.

One out Bud will surely hit into with the media, which is mentioned today in the SAN JOSE MERCURY […]

REGGIE BUSH SIGNS FRAGRANCE “POLO 619″ DEAL TOO LATE, NCAA INVESTIGATORS ALREADY ON SCENT: SPORTS BUSINESS DAILY reports Reggie Bush has inked a deal to promote his own Polo fragrance, which will be called Polo 619 (after the San Diego area code where he grew up).
He also occasionally had 619 written into gameday eye […]

COWTOWN CARTOON LAMPOONS MALOOF’S MOVE: The Maloof’s master plan to crown Las Vegas with their NBA Kings isn’t lost on Cowtown cartoonist Rex Babin of the SACRAMENTO BEE:

WORLDWIDE LEADER? NOT SO FAST MY FRIEND: DAILY VARIETY reports that “ESPN Star Sports”, a joint venture of Disney and Rupert Murdoch’s News Corp., has lost the lucrative rights to continue airing English Premier League soccer games in China.

Instead, state-run *shock* Tiansheng TV has cut a three-year deal with the circuit - beating out ESPN […]

BUTLER SWIMMING TEAM SUFFERS FINANCIAL FLOP: Butler University has decided to pull the plug on the school’s swimming program. Swimmers at the school though are trying to fight back, with an online petition that they hope will help generate the momentum needed to raise the $11,000 to keep the team going.

It’s a heartrending story, and […]

SI ISSUES ORDER - COVER MODEL MUST BE CELEB: Ever notice that in order to be on the cover of most men’s magazines like MAXIM, FHM, STUFF, etc., you must have already gleaned celebrity from another field?
Sadly, it appears SI is going that route, with Beyonce as this year’s cover model:

If you’re going to pick […]