While making my morning rounds in South Beach today, I stumbled onto the newest of three (!) sports radio stations here in Miami (640am). I’m not really sure why the station exists, as there’s really no local programming to speak of. Fox Sports Radio fills most of the day, with Dan Patrick in the morning and Jim Rome in the midday.
(This’ll have the SEO experts at SI.com scrambling today)
The clearance in Miami on the small, scratchy-signaled station though means that after six months on the air, Patrick’s show is now cleared live on a grand total of three major market (Top 25) stations. And really only one of those is a legitimate outlet (KLAC-AM in Los Angeles). The other two stations in Minneapolis and St. Louis are small, flanker sports stations. The show can also be heard live in Salt Lake City and San Antonio.
I actually don’t mind having 640am (WFTL) as a sports radio safety valve, as WQAM’s (560am, Dolphins) programming, besides an occasional interesting riff by middayer Jason Jackson, is the surest cure for insomnia I’ve found since moving here. WAXY (790am, Marlins) has more palatable personalities, but the morning show, with Sid Rosenberg, is generally unlistenable.
So this morning I’m scanning the dial and stumble onto Patrick’s show, which is the first time I’ve heard it since November (like hundreds of millions of Americans not living in Rapid City).
(”Dan Nation”? Those clever, marketing devils!)
I wrote a pretty scathing critique of his show when he relaunched it independently last November, and I’m happy to report that the show does sound marginally different now.
No doubt after complaints from program directors taking the show, Patrick has livened up the production, kinda. From what we heard this morning, he’s got another voice on the show, producer Patrick “Seton” O’Connor. O’Connor isn’t exactly a scintillating personality, but he gives Patrick someone to react off of, which was sorely needed. Patrick as a solo host is the equivalent of a Russian drunk tank - minus the nude ice shower.
DP also sounded a little more energetic, from the small sample we heard today. Especially so when promoting some lame-o thing called “Dan Nation”. Patrick touted the fact that 22,000 people had (for some reason) signed up to be a part of “Dan Nation” - and that he had some *exciting* things in store for those people later this summer (Ron Dibble tattoo removal viewing party?).
I wonder how many sign-ups Patrick would have if he didn’t have SI.com funneling traffic to the promotional microsite?
(”Dan Nation” doesn’t include Arkansas and Louisiana?)
Anyway, listening to Patrick on a tiny South Florida flanker station makes us a little sad (but at least the show is live!). Going from the ubiquitous media personality that he was to this should be a valuable lesson to other ESPNers who are considering setting out on their own.