2011 SUPER BOWL WILL BE NIGHT OF 1,000 TAXIS FOR NFL: How did North Texas officials land the 2011 Super Bowl for Dallas? According to the DALLAS MORNING NEWS, by allowing themselves to be treated like a U.S. Border Patrol Agent at a Tijuana donkey show.
![]() |
Here’s what was
• 150 luxury suites in the new Cowboys stadium for the NFL’s exclusive use on Super Bowl Sunday, “by far the most luxury suites ever set aside for league officials and guests at a Super Bowl“.
• One suite for the entire year leading up to the game.
• Four suites on the 50-yard line will be reserved –- one for Fox, which will broadcast the game, one for each owner of the participating teams and one for NFL Commissioner Roger Goodell.
![]() |
• 37,640 parking spaces for the use of the NFL.
• 90,000 hotel rooms, including 23,887 reserved for the NFL.
• 187 hotel suites and 1,416 luxury rooms “for NFL owners and other VIPs“.
• 2.3 million square feet at the stadium at no cost “to accommodate all of the NFL’s needs for Super Bowl XLV.”
• 10,000 trained volunteers to assist with the multitude of events surrounding the game.
• 750 buses.
• 1,000 taxis (were 1,000 translators also part of the deal?).
![]() |
• 10,000 rental cars.
• 74 potential event venues throughout the region that can each accommodate at least 1,000 people.
AND, here’s the kicker - $1M cash on top of that to the NFL to cover game-day costs.
![]() |
There actually is something missing though. How did Dallas get by without offering NFL owners free consultation from Jerry Jones’ plastic surgeon?









