DAIRY QUEEN TO HELP SPONSOR NEW MINNESOTA STADIUM: In the land of Dairy Queen, they treat Minnesota Gophers football right:
MY FOX TWIN CITIES reports that the ice cream corporation has signed a $2.5 million deal to put its name on the new stadium’s clubroom.The MINNEAPOLIS-ST. PAUL BUSINESS JOURNAL chimes in that as part of the deal, DQ will also have scoreboard ads and a suite at the new TCF Bank Stadium. The $288 Million on-campus facility is scheduled to open in 2009.
It makes sense that the soft-serve seller would sponsor such a soft-served team:
The MINNEAPOLIS STAR-TRIBUNE adds that the new stadium will also have a veterans memorial located in the main plaza, as a tribute to America’s fighting forces, and in recognition of the Gophers’ previous on-campus field, Memorial Stadium.For a further salute to the military, Minnesota plans to play its first game in its new home against either Army, Navy or Air Force.