Cuban Tweets Peter King: ‘Is SI still in business?’

Don’t want to go overboard with this, but there was an interesting exchange late Saturday night on Twitter between SI’s Peter King and Mark Cuban. It all started when King was asked on what cable channel the Saturday night UFL game was being aired. His response:

Peter King HD Net Tweet

For context, Cuban happens to be the founder of HD Net, and had earlier Tweeted this:

Mark Cuban Touts HD Net on Twitter

Now most guys in Cuban’s shoes upon seeing King’s Tweet would probably either do nothing, or send King a private message to “familiarize” him with the network.

Mark Cuban lets Peter King have it on Twitter over King's ignorance about HD Net

Not Cubes. He (seemingly) let King have it.

And it didn’t stop there.

King responded with back-to-back Tweets:

Peter King HD Net Tweet with Mark Cuban

Peter King HD Net Tweet with Mark Cuban

Okay, at that point, we’re all thinking that’s the end of it. But of course, we’re all not accounting for Cuban’s delightfully, oft-combative personality. Cubes fires back:

Mark Cuban Tweets with Peter King

Peter King HD Net Tweet with Mark Cuban

Mark Cuban Tweets with Peter King

Mark Cuban Tweets with Peter King

Okay, hopefully I got the order straight there.  When it comes to instant messages, context and meaning can easily be miscontrued, so I don’t want to go off the deep end in making any judgements.

At first blush, King probably could’ve been a little more diplomatic talking about HD Net and Cuban probably overreacted with the ridiculous “is SI still in business?” quip.

Nevertheless, pretty damn fun following two titans of sports media seemingly going toe-to-toe for a moment there.

And based on the reaction of the Twitter community, I wasn’t the only one who noticed.

I also have messages into King and Cuban to clarify what the true tone of the conversation was.

UPDATE: Blogger Josh Illes picked up this not-so-subtle exchange between Cuban and Twitter account holder Ray Luna that unearths Cuban’s probable motivation in the provocation:

Peter King HD Net Tweet with Mark Cuban

Mark Cuban Touts HD Net on Twitter