Attention guerrilla marketers: Stay away from Portland, Oregon. Dale Waagmeester has had it up to here with your hip, pop-culture infused posters promoting the latest “cool clothes,” “hot energy drink” or “Andre the Giant.” He’s mad as hell, and he’s not going to take it anymore.
Case in point, as reported by THE OREGONIAN: the anti-graffiti crusader sees a guerrilla marketing team putting up some ads for Converse on a vacant building. Waagmeester proceeds to pitch a fit, demands that the posters be taken down and calls the cops. Converse has egg on its face and gets to test the “any publicity is good publicity” theory.
Now, let’s not get carried away here: this isn’t Mooninite-wielding guerrilla marketers causing widespread panic and hysteria in Boston. The posters featured Pharrell Williams, Santogold and Julian Casablancas of The Strokes joined at the sneakers, as part of a campaign around the “My Drive Thru” song the trio recorded for Converse. (My opinion after watching the video: It’s got a good beat and you can dance to it, but Julian Casablancas and “hip-hop” just don’t mix. I’ll give it a 78, Dick.)
The owner of the building in question said he wouldn’t have given Converse permission to post on his building since the neighborhood is “anti-corporate, anti-chain. Providing free advertising to a corporation making billions of dollars a year is not high on my list of priorities.” Apparently, making money off of his vacant building isn’t “high on his list of priorities” either, although it should be pointed out that his name is Rambo Halpern, so I’d take anything he says with a grain of salt.
Me? I’m glad someone did something as well. Anyone who lives in a major city knows that you can’t go a block without seeing a wall plastered in marketing posters. And for every “Obey Giant” bit of inspired weirdness, there are 15 or 20 posters for new albums, movies and every bit of clothing imaginable. Damned kids today - stay off my lawn! Somewhere, Chuck Taylor is rolling over in his grave.







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