“College Day” At The Horse Track? GREAT IDEA!

Have you ever met a college student? They’re some of the most impulsive people on earth. Finally free of parental supervision and with gobs of free time on their hands, they’ll drink, fight, and screw their way in and out of problems with all the cautious self-preservation of a wolverine on cocaine.

College Day Saratoga
(This is actually real.)

One of the ways college students waste their money is by gambling, seeing as how it’s finally legal and they don’t have the common sense to realize that casinos are opulent for a reason, and it’s not so you can be extra comfortable while you get rich off blackjack or horses. But in this era of the appearances of responsibility and the “gamble with your head, not over it” moralizing from casinos, you’d think they wouldn’t go so far as to overtly cater to such a stupid, susceptible market.

But this is America, and America means freedom, and freedom means fleecing the hell out of whomever’s dumb enough to lay their money down.

That’s why the Saratoga Racetrack is holding their first ever “College Day,” and according to THE SARATOGIAN, it’s just perfect for college students:

College students will have the opportunity to win a $1,000 scholarship from NYRA after each race as Saratoga Race Course welcomes them back to their favorite course with the first ever College Day. All students will receive free grandstand admission with a valid college ID.

Beginning at noon, students may enter to win the scholarships and many other prizes, including iPods, iTunes gift cards, a digital camera, $200 airline gift card, a DVD player and gift cards to Target and Dunkin’ Donuts at the Big Red Spring. The first 1,000 students to register will receive a commemorative College Day T-shirt.

Free things, of course, are like crack to college students. That makes the race track the pusher, and boy would they like you to try out this new horse betting stuff. It’s great!

And the scholarship of $1,000. Good lord. That doesn’t even pay for a credit hour. Granted, it’s one fewer thousand dollars in student loans, but it’s not exactly like the racetrack’s donating a substantial amount of proceeds to college education.

No, this is just a naked ploy to get young, impressionable people in the doors of the track. It’s legal, of course, and they’ve got every right, etc. etc. But targeting young people without reliable sources of income seems more than a bit seedy, no matter how many free t-shirts they print up for the event.