Well, that didn’t take long. Hours ago, UCF announced that His Heirness Marcus Jordan would be taking the floor in tonight’s exhibition in his dad’s Air Jordans. According to Darren Rovell at CNBC, adidas has responded… by summarily canceling their $1.9 million sponsorship with the Golden Knights.

(But what of the custom-made Air Jordans? All people […]

A couple weeks ago, we brought you news that Marcus Jordan, son of Michael Jordan, was refusing to comply with the school’s adidas shoe deal, insisting instead on wearing Nike on account of his father’s inextricable history with the brand. The story was that UCF had granted him permission to wear Nikes in exchange for […]

One of the less visible consequences of the global financial crisis that the political party you hate is solely responsible for is the plight of those teams and athletes whose sponsorships dried up alongside the banks’ profit margins. The US speed skating team, in particular, was hard hit; they were due $300,000 from a Dutch […]

As you’ve probably heard, Comcast is in heavy negotiations to acquire NBC for roughly eleventy kerjillion dollars, give or take a kerjillion or threeve. What effect that would have on NBC’s sports programming seemed to be of minimal concern… until you realize that Comcast also owns the Versus Network, and boy would they like to […]

Calloway has a new spot touting the Joy of … Golf:

Which gives you more pleasure?

Golf

Sex

Depends on the course

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Sometimes, the best scientific breakthroughs come from the unlikeliest of sources. Isaac Newton discovered gravity when he saw an apple fall. Dr. Alexander Fleming discovered penicillin when he accidentally left a petri dish open. And Einstein invented space while tripping on LSD*. But we never thought we’d see the day when Major League Baseball revolutionized […]

Briefly yesterday, the sports world was aflitter and atwitter, abuzz and agog at the word coming from Tampa that the Buccaneers’ owners, still reeling from the Bernie Madoff scheme, were going to have to sell the team before next season. The rumor seems to have originated from former Buc Dan Sileo on WDAE 620 AM, […]

How strange an opening season has it been for the new Yankee Stadium? The ticket prices were so astronomical that thousands of empty seats remained even in the playoffs, Peter Gammons called it the biggest joke in baseball, and they served hot dog buns that were apparently cooked when Babe Ruth built their last stadium. […]

Suppose - just suppose - there were a “7 Restaurant” that popped up in the middle of Virginia, just about 100 miles from where Michael Vick went to college at Virginia Tech. Also, just suppose there are pictures of Vick on the wall. And jerseys of his. It wouldn’t take too much of a leap […]

Andre Agassi will reveal in an upcoming autobiography that he did crystal meth. Celebrity branding consultant David Schwab told CNBC’s Darren Rovell today that the news was likely worth over $1M in terms of Agassi’s book advance.

Was it worth it?

Andre Agassi’s meth use news netted him $1M+ for book. Worth it?

Yes

No

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Absolutely.