SPORTSbyBROOKS » Casper Ghosts New Minor League Baseball Team

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Casper Ghosts New Minor League Baseball Team

Posted by jason on Nov. 01, 2007, 6:27am

CASPER GHOSTS READY TO HAUNT BALLPARKS NEXT YEAR: Wyoming’s only minor league baseball team hopes to scare up more business with a new name - the Casper Ghosts:

The JACKSON HOLE STAR TRIBUNE reports that the former Casper Rockies were looking for a new identity and, more importantly, new ways to sell more merchandise.With the ghoulish new name comes frightening marketing opportunities. The brightest idea from the Ghosts is the plan to wear & sell glow-in-the-dark caps. That’s sure to save money on lights during night games.

Team owner Kevin Haughian wanted to introduce the Ghosts name as early as 2000, when the team relocated from Butte, MT. But, then-Colorado CEO Jerry McMorris wanted all Rockies affiliates to share the same name as the parent club.

Now that Jerry’s jettisoned, the Casper Ghosts can follow in the fun footsteps of such other minor-league monikers like the Montgomery Biscuits and Modesto Nuts.

As far as copyright issues, the team has worked out a deal with Classic Media, the company that owns the rights to “Casper the Friendly Ghost”, to ensure some scary nights ahead at Mike Lansing Field.Sounds like a Halloween prank? The team’s official website spooks the truth.

The change from Casper Rockies to Casper Ghosts will certainly generate more attention, and more calls to the souvenir shop. Besides, who wants to be associated with a bunch of losers?