The longer this whole recession thing sticks around, the more it’s going to affect our delicious, precious sports. Teams are already wringing their hands about slow ticket sales and sponsorship problems. Surprisingly (SARCASM), the inflated ticket prices and payrolls that skyrocketed over the past 10-15 years might not be sustainable over the long haul.
(No need to hurry, really.)
One team in particular, the New Jersey Nets, is having a wee bit o’ trouble putting butts in the seats at inflated prices in a crappy arena to see a terrible basketball team. But they’ve…got….a…plan: Jersey giveaways! No big deal, even if you can’t name a single stiff on the team these days (other than Devin Harris), because they’re possibly the first team ever to give away opposing team’s jerseys.
In a move that doesn’t just say desperation, it screams it from the Jersey rooftops, the Nets are basically admitting that there’s no one worth watching on their team anymore.
The Nets are promoting a 10-game plan that includes tickets to see the Los Angeles Lakers, the Boston Celtics, the Cleveland Cavaliers, the Miami Heat, and the Orlando Magic. Any fan who buys at least two tickets for the 10-game plan (mininum 20 tickets) will receive a reversible jersey from each of the five marquee games, one side featuring the name of a Nets star, like guard Devin Harris, and the other featuring the name of a marquee opponent: Kobe Bryant, LeBron James, Shaquille O’Neal, Dwyane Wade, Dwight Howard, Vince Carter, Kevin Garnett, Paul Pierce or Ray Allen.
What can you say to that? It’s a pretty astute short-term solution to make rent for now. While diehard fans might be offended at their team’s apathy to winning, the bottom line is putting butts in the seats. Whether they’re butts of Nets fans or Celtics fans is irrelevant. But someone might want to remind the team that this is only a short-term bandaid for financial trouble. In the long run, there’s only one way to get people excited about New Jersey Nets basketball: just win, baby.