THEY’VE GOT THE POWER - THE TOP 100 SPORTS MOGULS: It’s time to make a list and check it twice, as BUSINESS WEEK serves up the most influential people in sports with their Power 100:

Leading the pack is NFL commish Roger Goodell, followed closely by Tiger “Don’t call me Eldrick” Woods. Rounding out the top ten are:

3. David Stern, NBA Commish
4. George Bodenheimer, ESPN & ABC Sports Prez
5. Bud Selig, NBA Commish
6. Brian France, NASCAR Chair
7. Dick Ebersol, NBC Chair
8. Phil Knight, Nike Chair
9. Sean McManus, CBS News & Sports Prez
10. Rupert Murdoch, News Corp. (i.e. Fox) Prez

As for the other league leaders, NHL head Gary Bettman is down at #27. Of those that actually compete in sports, Peyton Manning audibles in at #13, while David Beckham holds the #17 spot.

Other big-name athletes include:

19. Lebron James
23. Dale Earnhardt, Jr.
28. A-Rod
30. Roger Federerererer

And just making the cut, is The Power 100’s very own Ms. Irrelevant - WNBA Prez Donna Orender.

With an opposing viewpoint, Darren Rovell of CNBC rails against some of these rankings. He suggests Bettman’s too high, while Lance Armstrong (#35) is too low. And where’s the CEO of Under Armour?

We must protect this house (from business magazine list omissions)!