A MOST PROPER TRIBUTE TO AN HONORABLE PROFESSION: We thought the Bud Light “Real Men Of Genius” ads had run its course until we heard this one yesterday (audio link):
Copy: “We salute you, Mr. Unathletic Sports Talk Radio Guy.
“You know everything there is to know about the world of sports … except, how to play them.
“You talk sports eight hours a day, which is seven hours and forty-five minutes more than anyone listens.
“Those who can, do. Those who can’t, teach.
“Those who can’t do, or teach … talk.