Brog: I Had No Idea UCLA Was Dropping Football

I would like to confirm breaking news here in Los Angeles. Someone still takes the paper version of the L.A. TIMES. Actually, I haven’t officially confirmed that the guys at GUTTY LITTLE BRUINS pay for the periodical, as I’ve heard there’s freebies to be found under the cigarette machine at Jumbo’s Clown Room (state edition only).

UCLA football newspaper ad

Yes, GLB has this evidence that the UCLA Bad Idea Athletic Dept. thought it was a good idea to take out that kind of full page ad in this week’s Times. What a brave move (and no doubt, idea) by Rick Neuheisel! I’m sure his quarterback this season, whomever that may be, really appreciates it. Almost as much as taking snaps behind a line that invokes the Mexicali border.

That ad is almost as bad as a depleted, demoralized UCLA team having to play a squad like, oh … say, TENNESSEE in its first game. On a Monday. So the whole world is watching. Yeah, that would really suck.

UCLA Tennessee


The UCLA players can also thank Slick Rick for that one, as it was his idea to move the game to Monday. So the whole world will get to watch the Bruins being eaten by the Volunteers. Literally.

I will be attending that game this Monday, thanks to a sweet hookup by My Boy Barry. I’ll be live blogging from the Rose Bowl tailgate, while also sneaking Smokey scraps in the hope of him delivering a sweet release on Neuheisel’s overpriced footwear.

SbB is back on radio today, in two of my favorite cities.

At 11:45a PT I’ll be on with Jorge Sedano of 790 The Ticket in Miami:

Jorge Sedano 790 The Ticket Miami

Jorge Sedano - 790 The Ticket (WAXY-AM)

Listen Live. Sedano’s Audio Page. Sedano’s blog.

And at 1:35p PT I’ll join Steve Cofield of ESPN 1100 in Vegas (baby!):

Steve Cofield ESPN 1100 KWWN Las Vegas

Steve Cofield - ESPN 1100 (KWWN-AM)

Cofield’s Bio Page. Cofield’s blog.

I’ll be on several other shows across the country later this week as well. If you want to book an appearance, email me at

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