5:15 PM CNBC's Darren Rovell reveals the naked truth that ESPN The Magazine's special "The Body" issue was a financial success, selling double what it usually does for a normal issue. And of all the various covers, Serena's sold the best.

4:45 PM Shaq doesn't like folks coming down on his guy Tiger.

4:30 PM Big League Stew introduces us to Michael Weiner, who's officially replacing Donald Fehr as the new MLB players' union chief.

4:15 PM ESPN's Mark Schlabach reports that Georgia coach Mark Richt has fired three of his assistants: defensive coordinator Willie Martinez, defensive ends coach Jon Fabris, and linebackers/defensive co-coordinator John Janceck.