Bogus Charity Offer For Free Publicity? Why Not!

In a promotional announcement before the season, Liberty Mutual Insurance announced it would donate a total of $1 million to charity if a college football game this season was completed with no penalties.

So you're saying there's a chance?

(‘So you’re saying there’s a chance?’)

Excerpt from the press release:

Pioneering the pursuit of sportsmanship, integrity, responsibility, and excellence on the field, the quest for the penalty-free game – worth $1 million to charity – is taking place for the first time during the 2010 season.

Liberty Mutual will (up to $500,000 per team) to a charity selected by each school. If more than one game is completed penalty-free, the million-dollar donation will be split among all winning schools’ charities.

Quite a financial gamble Liberty Mutual is taking, considering that the last penalty-free game between two college football teams was 24 years ago. (Army vs. Navy, 1986.)

Now let’s welcome in Greg Gordon, Liberty Mutual senior vice president, to expound on his company’s generous 16,000-to-1 charitable offer:

“Performance through excellence and sportsmanship, on and off the field, are pillars upon which the Liberty Mutual Coach of the Year Award stands. We know that ultimately it’s about winning, and coaches and their teams play to win. We don’t want to change that but if a team can achieve that win - without a penalty on either side - we want to celebrate that accomplishment.”

Not only have no games been penalty-free this season, only three Division I schools have reached the achievement at all.

Ole Miss, September 4, vs. Jacksonville State and Ohio State, September 18, vs. Ohio and Notre Dame last week vs. Navy. (Kudos to JW for ND add.)

Lloyd Christmas:


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