I’ll admit it, I’ve been having night terrors ever since Burger King began running these commercials. I don’t care how much you tempt me with meat and egg and cheese, I’m not “waking up with the King.” But now they’ve made up for it, even though it’s all happening in a far-off land. Witness the new Burger King-sponsored soccer flip jersey.
As part of Burger King’s sponsorship of the Spanish soccer club Getafe, the team’s jerseys will feature the BK logo on the front, and a mug of the King on the inside for those special goal-scoring celebratory moments. I see no way that this equals anything but awesome.
Minutes before chubby Ronaldo gets wind of this and signs with Getafe … 3.5.
Soccer purists, of course, are not too happy with this. But it’s just the type of thing that could help the sport become mainstream in America, where we love our fast food, and love illustrated, easy-to-follow instructions even more.
Now if Burger King is really smart, they’ll make cheaper versions of these jerseys for all MLS teams and include one in every kid’s meal.