Let Peyton Manning maintain his Mastercard. Have Tiger Woods gulp down his Gatorade. Allow Donovan McNabb to slurp up his Chunky soup.

But as far as athletes & product endorsements go, none of those guys can hold a jock strap to Roberto Garza and Super Bun!

Wait - Who? What?

Benjy Lipsman of CHICAGOIST pays a visit to his local grocer’s freezer, and comes across a tasty treat emblazoned with the smiling face of Garza, offensive guard for the Chicago Bears.

But before you scoff as such a marketing choice, keep in mind that Roberto’s not just some corporate shill for the Super Bun people, he’s an MVP - Most Valuable Person!

And Garza couldn’t have been luckier to associate with such snacks, as the package proudly proclaims itself as “#1 In Nutrition!”

In comparison to what, we’re not exactly sure - other frozen cinnamon bun breakfast products, we suppose.

Sadly, no mention of Roberto’s Super Bun MVP award has appeared on his website. You’d think a guy would be real proud of earning such an honor.