With the potential of complete indifference by the British viewing public, the BBC is trying to perk up its Olympic broadcasts by introducing some very animated characters, courtesy of Gorillaz.
THE 700 LEVEL introduces us to this new cartoon collective created by the British band in order to get more English eyeballs glued to the Beeb during the goings on in Beijing. Let’s see - there’s the Monkey King, Sandy, Pigsby and the Sand Monk.
So, how did these creatures all come together? The video after the jump should explain. (Well, at least the animation looks pretty cool.)
Ah, now it all makes sense.
The BBC certainly hopes younger viewers will feel good about the future coming on for Olympic broadcasting. If anything, at least Monkey & his mates are an improvement over Beijing’s official mascots. And they’re nothing like the literal wreck that is the London 2012 Olympic logo.