So at this point the only way that Elizabeth Lambert could be more popular is if her parents sent her hurtling away in a makeshift balloon, which would then sail over the Khloe Kardashian-Lamar Odom wedding. There have been more than 10.2 million online views of her hair-pulling shenanigans in the semifinals of the Mountain West Conference soccer tournament, making it one of the most-watched videos of all time.
According to VIDEO MEASURES, a video analysis company, the Lambert video “rose in viral status” at a faster rate than both Balloon Boy and the JK Wedding Dance, the latter I admit I had to look up. There’s a handy chart below.
(Not shown: Number of times I have watched this video, which I believe is 11.5 million)
If you’ve been studying a lost tribe of pygmies in the amazon rain forest and a monkey has stolen your iPhone, you may not have seen the video. Here it is, and welcome back.