Brett’s Online Jets Jersey Sales Could Set Record

Last night, as Chad Pennington’s career came to its inevitable conclusion, Brett Favre made his debut as the future of the franchise, even if “future” means “six more months.”

Brett Favre, Mr. Jet

Favre didn’t play in the preseason opener against the Browns, but he stood on the sidelines sporting Jets workout gear, one of those snazzy earpieces, and a playsheet. The two biggest obstacles facing Favre in New York: Learning an entirely new offense in three weeks, and dealing with the stifling media coverage that, unlike Green Bay, won’t always be laudatory.

No idea how the book learnin’ is going, but Favre is off to a spectacular start in the PR department, at least if we use jersey sales to gauge his popularity.

From CNBC.COM’s Darren Rovell:

Brett Favre hasn’t even taken a snap as a member of the New York Jets and yet his new jersey is being snapped up at unprecedented levels.

An NFL official told me this morning that, at this pace, so many No. 4 Favre jerseys have been sold that he’s expected to set the record for the most jerseys sold of a single player in a 24-hour period.

Next up: Favre jersey-burning parties after the Jets start the season 0-3, which would have to include a Week 1 loss to the mighty Dolphins. Welcome to New York, Brett!