Kyle Maynard has powers beyond your expectations. The congenital amputee (first discussed here last month) will participate in his first MMA match in Auburn, AL, this weekend against an unnamed opponent. Maynard has extended his reach into the American psyche through numerous articles this week, some decrying the mockery of MMA and others lifting Maynard above the common man.

Maynard’s greatest strength may be as a marketing engine, though. His autobiography (at age 20) won him a spot on the NEW YORK TIMES bestseller list and appearances with Oprah and Larry King in a 2006 media blitz. His fledgling MMA efforts have yielded him yet another round of attention this week and will certainly bring a stampede of viewers to his web site, where he will broadcast his Saturday fight.

As ESPN points out, Maynard also gives numerous motivational speeches, owns his own business, and knows how to make the cash flow. He can’t lose Saturday’s fight unless the referee fails to stop the fight in a timely fashion if he truly is overwhelmed (and what referee wouldn’t in this case?). As a winner, he’s all over the morning shows; as a loser, he proves his courage to those he would already touch with his story.

Either way, he earns a shot at another book deal and pads his speaking credentials. So don’t worry about Kyle Maynard; he knows exactly what he signed up for: pictures with every celebrity ever. If you want him to give that whole lifestyle up, you’ll have to wrestle it away from him.