Leave it to CNBC’s Darren Rovell to think of the apparel sales angle to the retirement of a historic quarterback. As soon as ESPN broke the story about Brett Favre retiring at 9:30 this morning, Rovell started a stopwatch to see how long it would take for the New York Jets to launch a memorabilia clearance sale. The answer turned out to be roughly three hours.
So, now the Jets Shop is offering anything with Favre’s name, number or likeness at a whopping 50 percent off, allegedly to celebrate his career. Of course, they’re really doing it to get all the crap off their shelves.
But if we were Jets fans, we’d hold out. If you wait until training camp, they’re surely have racks of Favre jerseys that, by that time, will probably be 75 percent off. You can load up on 10 of them, let them sit in the attic for 10 years and then sell them on eBay as retro classics. It’s a plan that’s bound to make money!
Or maybe it isn’t. After all, more people bought Favre’s jersey than any other last year, so half the people who received the Favre sale email probably already have their green and white #4’s. It just goes to show, even if Favre helped sell some seat licenses at the team’s new shared stadium, he didn’t help sell enough memorabilia. You can never sell enough memorabilia. Just ask the Jets Shop.