If you read SbB, you’re probably sick of me going on and on and on about Dana White’s vicious, hate-speech-laced rant directed at ESPN/Sherdog reporter Loretta Hunt and the gay community three weeks ago.

(ESPN to expose White’s insane, hate-filled rage against reporter, gays)
Since White’s infamous, self-uploaded Vlog, I’ve been as alone in my head-on-a-stick criticism as a Detroit Lions Super Bowl party planner.
But I’m happy to report that ESPN, after initially and inexplicably ignoring White’s ugly diatribe for weeks, recently unleashed its E:60 investigative bloodhounds on the UFC President. Last weekend in Montreal, ESPN reporter Tom Farrey interviewed White about his obscene comments and as Steve Cofield of YAHOO SPORTS reports, things didn’t end well.
Check that, I’m guessing the exchange ended exactly the way the defiant White wanted it to.
Cofield:
It sounds like White was anything but apologetic during his ESPN sitdown. He mentions during his UFC 97 fight night vlog (5:39 mark of vlog) that UFC PR was uncomfortable with what he was saying and how it was coming off. White says that the PR people tried to shutdown the interview (6:18 mark of vlog) and got caught on ESPN cameras trying to do so, saying it led to a huge brou-ha-ha between ESPN and UFC PR.
Worth nothing that those “UFC PR” folks work for White. They don’t tell him what to do, it’s the other way around.
I commend ESPN for spotlighting White’s despicable behavior in the soon-to-air piece (5/12). Perhaps this time we’ll get a little more from White than his previous backhanded apology to gays. An so-called apology that also included another slam on Ms. Hunt.
But like I’ve stated all along, the best way to get White seriously reprimanded and/or suspended is to go to UFC’s biggest advertiser, Anheuser-Busch, and show them the tape of his insane meltdown. I have a feeling if Bud was going to pull out, the owners of UFC, the Fertittas brothers, would take legitimate action against White.
Of course, there’s a good chance A-B officials already knows about it, but won’t take action unless they’re publicly confronted.
I haven’t seen the piece yet so perhaps ESPN already went that route. If it didn’t, I’m not so sure exposing White for who he really is will do much more than stoke his already cult-figure acclaim amongst the MMA mouth-breathers who worship him.
Last thing: If SbB hadn’t clasped to this cause ad nauseam, do you think ESPN would be pursuing it?
I’ve got an email into the E:60 crew, we’ll see what comes of it, if anything. Stay tuned kiddos.






9:44 pm on April 21st, 2009
I dont think your overreacting and constant exagerations are why ESPN did its E:60 piece. You really REALLY need to get over yourself. seriously saying the word "homo" & "fag" about someone who isnt gay, does not constitute hate speach against gays. Saying I hate "homos" and "Fags" and wish they would die. thats hate speach. saying you are a homo or you are a fag is name calling so its calling someone a "bitch" or c@nt. Its immature but its hardly hatespeech as you seem to want to re write perception on it. If I called you a whiney bitch, would it be hate speech agains women, when you are a man? or would I just be immature and be calling you a name? and another thing ESPN reported the incident when it happend on ESPN's main page in its headlines. it never qwnet ignored. Yahoo did the same. SI & Fox did not. rail against them and get the F over it. seriously. Your a blog. one of 100. its nice to get alternate points of views and stories normally not repoted by mainstream, but get overyourself and try to hold yourself to the same standards you seem to hold over everyone else in the public eye. Dana white is a jerk. we get it. but accusing someone who uses bad words as participating in hate speech, is irrisponsible, even for a blog. who are you? teh al sharpton of homo sexuals and women reports? "he said fag i want reperations and the man flogged for it! Get over it. move on. the E:60 show is a joke in general. ESPN isnt relevant as much as it tries to tell everyone it is. its just the MTV of sports. Just because you think they will do a negative piece on someone you hate doesnt all of a sudden make them the champions of all that is right in the world. nor are you. Moving on.
10:29 pm on April 21st, 2009
"If you read SbB, you’re probably sick of me going on and on and on about Dana White’s vicious, hate-speech-laced rant."
You're right, I AM sick of you going on and on and on. Let it go Nancy.
10:35 pm on April 21st, 2009
zzz zzz zzz
11:12 pm on April 21st, 2009
Seriously, get over yourself. It sounds to me like you have a personal vendetta against White. What did he do to you, that you charge after him like this? I get it, he used profane language and insulted women and gays. I don't condone what he did, nor do I think it should go unnoticed. However, like the previous poster wrote…let it go…whats done is done. I've heard worse about worse and so have you. Also, don't prop up ESPN just because they choose to report on something you champion. Don't take credit when they do. Maybe think twice the next time you bash them for something they do or something YOU don't care about. Hypocrite. Get over yourself. P.S. Its so f*cking funny you have a Yardbarker link on your page to an MMA article. P.P.S. I come to this site for excellent female shoots you do, nothing more. You, sir, are not a journalist.
11:14 pm on April 21st, 2009
Good stuff! Thanks for following up on this Brooks. I'll be sure to watch the E:60 report. I dunno why Thrillomania thinks you ever suggested that because of you ESPN decided to run this story. Obviously they knew the implications of his stupid remarks.
11:59 pm on April 21st, 2009
Name calling is used to demean someone, so why is calling someone a "fag" or "c@nt" or "bitch" or "gay" OK as an insult? It means you think being a girl or being homosexual is demeaning.
2:14 am on April 22nd, 2009
In the business world we call this…"know your audience". I appreciate what you do, but I would leave this one alone. ESPN never wanted UFC. They had too. Nuff Said
2:24 am on April 22nd, 2009
UFC>SbB
Shut up for awhile about it, why are you so upset by words Dana White says? You guys make offensive jokes on a daily basis in your blog, he can't say offensive shit in his vlog?
come on man.
2:51 am on April 22nd, 2009
I for one really appreciate you pushing this. Dana white is the spokesman for a sport and needs to respect his position. There are many young (hotheaded male) kids that follow what he says and promotes. Allowing someone of his stature to get away with bigoted comments spoken from a place of real malice is unacceptable, and I for one am glad that you are doing your part to shine a light on this injustice. Kudos.
3:02 am on April 22nd, 2009
Brooks, I like your site because I can always find obscure information about the sports world. You have gone over the top in reporting about Dana Whites Vlog! If your so worked up about what he said during that interview, you should pay more attention to your readers comments. For instance you can refer to the article about Charles "mask" lewis death. A few of the readers who commented on that article went on to say how he deserved to die because he was "all coked up", "drunk", etc. When the toxicology report came out on Mask it said he had NO drugs or alcohol in his system! Why dont you report articles like that? You are trying to stir up a pot of controversy over something that you think will better YOURSELF. I understand you have a blog and the more readers the better, but dont't continue to post on shit that doesnt matter as much as more important things.
4:19 am on April 22nd, 2009
i bet you hate Ms. California too…..
6:13 am on April 22nd, 2009
Anthony Gonzalez doesnt like gay people?
6:59 am on April 22nd, 2009
A lot of good points that I agree with. Mainly the site that now covers mainstream sports stories in a sophomoric, snarky way, complaining about the White's schoolyard rant.
This is a non-story - the people who will watch E:60 and be outraged aren't UFC fans and never would be; Birkenstock-wearing Liberals, like Brooks. Dana White's a self-promoter with no filter - no big deal.
SbB has gone downhill since it started covering mainstream stories (not very well and instead of obscure stories) and cut back on the pics of ladies.
9:49 am on April 22nd, 2009
Nobody cares about UFC!!!!!!! More Jenn Sterger photos.
10:56 am on April 22nd, 2009
This is your site, Brooks. You can do whatever the hell you want with it. Although entitled to their opinions in this free country, if these other guys ragging you about yours don't like it, they are also entitled to leave.My "correct" opinion about all this crap…Dana White and people like him are big organs. I don't care who you are or who you're mad at, when someone acts - and rants - like Dana White acted, all they show is their big @$$.All right you clowns out there, let me have it now. See if I give a crap. Right is right. Brooks is right.Have a good day and bring on the SbB girls!!!!!!!
11:23 am on April 22nd, 2009
Also…Anyone out there who says "You need to get over yourself." needs to get over themselves. (Funny - how ironic, but true.)
12:32 pm on April 22nd, 2009
UFC still sucks
2:13 pm on April 22nd, 2009
@ray m - that's the point - there are no more SbB Girls - as you said it's Brooks' site - and he's now covering mainstream stories and cutting out the women, in hopes of landing a high profile position. After saying he wasn't interested in going back to radio, he started doing occasional appearances on the local sports talk radio show out here. You don't think he's paying the rent on his one bedroom apartment on the ad revenue from this site do you?
2:17 pm on April 22nd, 2009
UFC sucks, I agree with John's post on more Jenn pics!
Your site is an escape from the mainstream issues and Miss California type of garbage that dominates the web. Keep it light, that appears to be your target.
UFC core fans defending White are dopes. Their sport is lame.
3:47 pm on April 22nd, 2009
ESPN hasn't ignored it, they even had Loretta Hunt interviewed on their weekly MMA Live show and spent a few minutes discussing the topic. MMA simply isn't mainstream enough to warrant giving this story the same over-the-top volume of coverage this website has.
8:45 am on April 23rd, 2009
Enough already…I think I've figured out why you won't let this go, but it really is time to stop. Find something more interesting to write about. Maybe a technical piece on what exactly happens when paint dries.