After Getting a Mouthful of Criticism Nike Pulls Ads

On Friday, Nike announced that will being pull their controversial print ads for the new Hyperdunk basketball shoe.

Nike Ads

Critics said these new ads which feature defenders getting dunked on and receiving a face full of the dunker’s junk in the process promoted homophobic behavior. Immediately after the crotch in the face ads began to appear plastered in neighborhoods throughout New York City they became a topic of heated debate among bloggers and critics alike.

TRUE HOOP’s Henry Abbot, who was all over this controversey recieved an email yesterday from Nike featuring the following statement:

Nike is strongly opposed to discrimination of any kind and has a long history of supporting athletes regardless of their sexual orientation. The advertisement in question is based purely upon a common insight from within the game of basketball — the athletic feat of dunking on the opposition, and is not intended to be offensive.

However, after listening to concerns expressed around specific executions, we have decided to drop them from the campaign to underline our ongoing commitment to supporting diversity in sport and the workplace.

Nike has a strong record of support for diversity and is proud to have been honored with a 100 percent score over several consecutive years in the Human Rights Campaign Foundation’s Corporate Equality Index.

While blogs like OUTSPORTS did not find the ads to be homophobic, the decision to pull the controversial ads might be considered a victory for the likes of TOWLEROAD and JOE. MY. GOD.

The GAY RECLUSE however, well let’s just say he’s looking for Nike to do a little bit more than just pull the ads:

Srsly, unbelievable. Nike should be forced to give no less than $1 billion to AIDS awareness, HIV prevention, and fighting homophobia, particularly in those neighborhoods (like Harlem) where it’s most needed. 

Or Nike could just donate a little cash to Freddy Wiess, he sure could use it.