In 2002, Philadelphia 76ers star Allen Iverson sat at a press conference after his team lost in the NBA Playoffs and launched into a famous diatribe about practice. You know the one, we don’t need to explain. While coaches and old white people everywhere were horrified at the brash young man’s attitude, practice-hating kids everywhere rejoiced at someone giving voice to their concerns.
(NBA 2K10: “This time…we are talkin’ bout practice!”)
Fast forward seven years. The world is a very different place. Athletes communicate via Twitter instead of press conferences. Allen Iverson is a grizzled journeyman at the end of his career. And 2K sports just announced plans to create an entire freaking video game devoted to practice, “2K10: Draft Combine.” The world has gone completely mad.
To be fair, the game will be sold on XBox Live and the Playstation Network as a precursor to NBA 2K10, and players will be able to create and train players that they can then move to 2K10. It’s a good way to get gamers involved and tied to the full version of 2K10 well before it hits shelves. But still…call us old school, but the thought of paying money to virtually compete in gym drills seems less than thrilling. From USA TODAY:
The game titled NBA 2K10: Draft Combine arrives in September for about $5 on the PlayStation Network and Xbox Live Arcade. Users will create a custom player and work with a mentor to improve their skills in a variety of drills and 5-on-5 games. Users will have 300 different customizations to choose from, such as physical features and shooting animations.
Custom players can then be transferred to the full NBA 2K10 game for use in the new My Player mode. Users can also track their progress against others through online leaderboards.
Calls from SPORTSbyBROOKS to 2K Sports were unreturned - we were trying to confirm or deny rumors they are also planning games titled “2K10: Eat Your Vegetables” and “2K10: Algebra Homework.” Sometimes, you have to wonder if the kids who play these games even realize the degree they’re getting used and suckered by marketing firms, or worse - if they even care.